From WISE 2007

Main: EricTopic

Managing the eBay ecosystem

The active eBay community of 200M+ buyers and sellers creates a complicated ecosystem unlike any other. The community is actually made of thousands of smaller communities, each with its own needs and interests. Through deep analysis of the traffic and the creation of an evolutionary presentation strategy, eBay will seek to turn what has been a standard shopping/auction product into fully self-adapting system capable of sustaining completely new business models.

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